Site Speed Optimization

Description

Slow sites lose people. Visitors bail before the page paints, Google ranks you lower for it, and every ad dollar you spend gets less back.

This is a one-time overhaul of one WordPress site, aimed squarely at Core Web Vitals: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift.

What I do

• Baseline audit with PageSpeed Insights, GTmetrix, and real-device testing
• Caching and CDN configured properly instead of installed and forgotten
• Image compression, next-gen formats, correct sizing, and lazy loading
• CSS and JavaScript trimmed, deferred, and combined where it actually helps
• Font loading fixed so text stops jumping around mid-load
• Database cleanup: post revisions, transients, orphaned tables, autoloaded bloat
• Plugin audit to find the ones quietly costing you a full second per page
• Server and PHP configuration review
• Before-and-after report with the real numbers

Turnaround

Five business days from purchase for most sites.

One thing worth knowing

Speed work holds until someone installs the wrong plugin or uploads a 4MB hero image. If you want the numbers to stay where I put them, a care plan keeps the site monitored so it does not drift back. Details at webguynick.com.